When asked what separates Ralo from other producers, he contemplatively says, sonically “My conversation is deeper.” As one of the executive producers for Nipsey Hussle’s, Crenshaw, Ralo has produced conversational tracks like, the Dido sampled 1 of 1, and the futuristic-synth electronic, Go Long.
Standing about 6’4, he doesn’t have to be boisterous to be recognized. Frankly, he has a quiet humility that makes you respect him without knowing much about him.
Ralo was born to make music. His father is a classically trained pianist and when Ralo got his hands on his father’s Korg Trinity keyboard he discovered that music was his calling. According to Ralo, “the democratization” of music production has allowed him to create music freely. Thus, software like Pro Tools and Logic has made beat-making accessible to anyone. With music’s rapid technological growth his “awareness” of the way the digital-age has changed how artists approach creating music makes him an asset in creating relevant content.
Life is good for Ralo. Currently, on the Crenshaw tour, Ralo continues to put out new music like Nipsey’s Hotel Suite. If that’s not motivation enough, his kids are the main reason why he hustles. Recalling a time his kids were in the studio with him while making beats, he recollects their expressions of agreement. To this, he joyfully says, “Kids are the best A&Rs.”
With executive producer credits on Nipsey’s upcoming first studio album, Victory Lap, Ralo sits comfortably at the helm of a new generation of West Coast beat-makers.
© Copyright Eddie Savoy Bailey III, 2013
Written by: Eddie Bailey of The Savoy Media Group
Twitter @BttleRapHistory & @SavoyMediaGroup